New EU rules on natural flavours in organic products

Mar 21, 2020 | Berries, Buyers, Exotic, Frozen, Nuts and spices, Suppliers |

Organic products have seen a rise in popularity over recent years as consumers become more conscious about the products they buy, the ingredients they contain and where they came from.

More and more consumers are concerned about health issues related to pesticides, fertilisers and other chemicals used in farming, as well as ethical environmental practices and animal welfare​,” said Doruk Ongan, Head of Regional Innovation, Europe, Africa and Middle East, Givaudan. “All of this is driving the market for organic food and beverages​.”

In Europe, the organic food market increased by almost 11% in 2017 and reached €37.3bn according to the Research Institute of Organic Agriculture (FiBL).

What’s more, FMCG gurus’ clean label report 2019, shows the appeal of organic products goes further than avoiding chemicals. In Europe, 64% of consumers believe that natural products taste significantly better and 39% associate ‘organic’ certification with a more ‘natural’ product.

Supermarket shoppers increasingly expect to verify the origin, ingredients and production methods behind their foods and beverages simply by looking at the labels. That means that transparency is key.

EU regulations for organic labelled products

The EU has strict regulations on products that are certified and labelled as ‘organic.’

Organic products must be grown with limited use of artificial fertilisers, herbicides and pesticides. In addition, no genetic modification or ionisation is allowed, any animals involved cannot be given hormones, and the use of antibiotics is strongly restricted.

End products also need to be checked by a certifying body, and at least 95% of the agricultural ingredients need to be organic. Just 5% of the agricultural ingredients may come from non-organic sources.

According to the current organic regulation, all types of natural flavourings are allowed in organic products as they are not regarded as agricultural ingredients and therefore excluded from the 95% calculation.

However, from 2021 these rules are set to change…Read more…


Photo by Foodie Flavours on Unsplash