Millenials incorporate plant-based food in their diet
Plant based foods is the diet having a moment. Food brands, restaurants, meal-delivery kits, public schools, even presidential candidates are all talking plant-based foods. And now, a new survey from YouGov and WholeFoods Market finds that 63% of millennials are trying to incorporate plant-based foods into their diet.
The finding is part of survey results released, September 9, examining millennial food, health and grocery shopping preferences. According to the data, more than 60% of those between the ages of 22 and 37 are aware of the implications their food choices have on the environment and many are attempting to take steps to lessen that impact.
Eating less meat is one way to reduce agricultural emissions. In August, the latest report from the UN’s Intergovernmental Panel on Climate Change suggested that on an individual level changes to diet such as eating less meat could have the most impact on fighting climate change.
“Some dietary choices require more land and water, and cause more emissions of heat-trapping gases than others,” said Debra Roberts, co-chair of IPCC Working Group II in a statement. “Balanced diets featuring plant-based foods, such as coarse grains, legumes, fruits and vegetables, and animal-sourced food produced sustainably in low greenhouse gas emission systems, present major opportunities for adaptation to and limiting climate change.”
The survey didn’t detail specifically what kinds of plant-based foods shoppers are buying and while plant-based meat companies such as Impossible Foods and Beyond Meat have come under criticism for creating products that while not meat are still processed food, the survey did find that 63% of millennials are also trying to incorporate unprocessed food into their diets.
Among the findings in the survey, here are a few highlights:
Environment: 60% of Millennials are aware of the implications their food choices have on the environment. 63% are trying to incorporate plant-based foods into their diets. And 50% actively seek out food and beverages made of less packaging and plastic.
Sourcing Transparency: More than 65% of those surveyed said food sourcing is important to them and more than half said they will pay more for products that have adopted animal welfare standards and are responsibly sourced.
Organic: More than half of millennials are buying more organic products than they did five years ago.